In a new study from SAS and Coleman Parkes Marketers and AI: Navigating New Depths, it was discovered that the hype of AI has moved to reality. The study showed…
85% of marketing organizations are now actively deploying generative AI. AI has moved from experimentation to operational use in most marketing environments.
85% of marketing organizations are now actively deploying generative AI. AI has moved from experimentation to operational use in most marketing environments.
85% of marketing organizations are now actively deploying generative AI. AI has moved from experimentation to operational use in most marketing environments.
So, AI is no longer a pilot project. It is becoming core marketing infrastructure. Organizations that fail to operationalize AI risk falling behind competitors who can create, personalize, analyze, and optimize at greater speed and lower cost.
