Print allows them to…
Get Personal
According to McKinsey’s research, personalized marketing generates a 42% higher response rate compared to non-personalized messages. VDP allows advertisers to customize ads with individual names, locations, purchase history, or preferences. Studies show personalized ads result in higher engagement and response rates, making them highly effective for targeted campaigns.
Be Eco-Friendly
A 2019 Nielsen study found that 73% of global consumers are willing to change their consumption habits to reduce environmental impact. Subsequently, a 2023 Nielsen study found that sustainability-themed advertising is still an enduring trend, with companies across various sectors prioritizing the ecological sustainability of their products and manufacturing processes. This suggests that integrating eco-friendly messages into print advertising can enhance consumer engagement and response rates.
Play Nice with others
According to InfoTrends, print ads integrated with digital components, such as QR codes, saw an engagement rate increase by 42%. By combining print with digital technologies like QR codes or Augmented Reality (AR), advertisers can drive more traffic to their digital content. This convergence increases overall engagement and creates a seamless experience between print and online campaigns.
Stand Out
The Data & Marketing Association notes that direct mail with a high-end look and feel boasts a 37% higher response rate than standard mail. As digital ads flood the market, print advertising is being repositioned as a luxury medium. High-quality paper, unique finishes (e.g., embossing, foil), and creative designs are used to make print pieces more memorable and impactful, especially in high-end sectors like fashion or automotive.
