Going Retro
Print has an amazing opportunity to capitalize on nostalgia to evoke positive emotions and foster brand trust. Retro designs in print ads resonate with consumers seeking comfort and authenticity, leading to stronger brand connections.
A study by Mintel in 2023 found that 55% of consumers feel positive toward retro-themed advertising, associating it with trust and authenticity.
Going Small
Minimalism and clean design are all the rage. Print ads are increasingly adopting minimalist designs, focusing on clear messaging, bold typography, and ample white space. This approach reduces visual overload and directs attention to the key message, leading to higher audience engagement and retention.
According to a 2023 Adobe Report, 67% of consumers prefer simple and visually appealing advertisements, with clutter-free design contributing to better message retention.
And Getting Real
Augmented Reality (AR) in print is exploding. AR in print ads allows static visuals to come to life with interactive elements when scanned with a smartphone. This gives print an edge in terms of engagement and innovation, drawing more attention and making ads more memorable.
The AR market is expected to grow from $15.3 billion in 2022 to $50.9 billion by 2028 (Market Research Future). AR-enhanced print ads are a small but growing part of this trend.
